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Hagop
Tchilinguirian started business in 1950. Operating from a small shop in
downtown Beirut, he used his talent, and persistence to establish a reliable
source of shoe products that satisfy the customer's needs. In 1975, he moved to
Bourj Hammoud, where he established a new factory and continued the operations
keeping the same momentum and perseverance. Over the years the market needs
dictated the expansion of the production operations and thus the factory was
enlarged and supplied with new and improved machines and equipments. During
these long years, Mr Tchilinguirian developed a wide network of connections
with the major shoe supplier market in the world, we meant Italy. This has been
a major pillar in the growth of the company.
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In 1993, parallel to their studies, his two sons Joseph and Hratch became
gradually involved in the operations. These two motivated young men dedicated
themselves to their profession and orchestrated the performance of the
company's professional team where each one of this team has been selected and
trained to meet the high quality service and product we offer to our customers.
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Distinguished
products… innovative ideas and different concepts all are a part of our
strategy to improve the performance of the company to meet the current
international standards. In fact, the proven record of performance that
the company has achieved in the past few years is unmatched.
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Balina has never lost sight of simple fact that to operate successfully in the
shoe market, we have to concentrate on delivering innovative ideas and
distinguished products at competitive terms. This led to a high retention
ratio. This is understandable because of the superior customer service our
company provides. All surveys and statistics that we have conducted reveals the
fact that our customers are satisfied with the service, products, and prices we
offer, and in any instance where a change was required to improve performance,
it has promptly been executed.
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Our
objective is always staying among the leaders in the market and achieves a
steady growth rate.
Our performance provides ample proof that we are achieving our objectives.
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